2013 Radio Mercury Awards Winners Announced

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2013 Radio Mercury Awards Winners Announced

Jun 17, 2013 11:26 AM

New York, NY - Jun 5, 2013 - Winners for the 2013 Radio Mercury Awards were announced at the 22nd annual awards event. This year's Best of Show Award was given to Barton F. Graf 9000 for its radio campaign, "A Long Day of Childhood" for Ragu/Unilever.

This year's Radio Marketer of the Year Award was presented to Target. Melissa Schoenke, Target's director of media strategy, accepted the award on the company's behalf. Over the past several years, Target's media agency - Haworth Marketing + Media - has driven creative new ways to effectively use the medium across multiple platforms. Target and Haworth's partnership with radio spans local connections to national outreach via broadcast, digital, social media, live events, personality and artist integration, and most recently the launch of Justin Timberlake's 20/20 Experience album release.

The winners:

$50,000 Prize Best of Show
A Long Day of Childhood
Barton F. Graf 9000 LLC

$6,000 Prize Agency/Production
Mars - Milky Way
DDB Chicago

$3,000 Prize Agency/Production
Target Grocery

$6,000 Prize Integrated Radio Campaign
Do Not Call
Little Caesars
Barton F. Graf 9000 LLC

$3,000 Prize Public Service Announcement
My Country
Moms Demand Action for Gun Sense in America
Y&R New York

$6,000 Prize Radio Campaign
I'm Sorry
Mars - Milky Way
DDB Chicago

$3,000 Prize Radio Campaign
Sleep Line
Publicis Kaplan Thaler

$6,000 Prize Radio Station Produced
Clear Channel Creative Services Group

$6,000 Prize Spanish Language
Feliz Navidad Mas Larga
JWT San Juan

$3,000 Prize Student Produced
Something Different
Botot Toothpaste
VCU Brandcenter

The Radio Mercury Awards were established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations and educational institutions across the country. Approximately 17,500 commercials have competed for more than $3 million in prizes. The Radio Creative Fund (RCF), a non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

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