2013 Radio Show Focuses on Sales, Programming with Dedicated Training Tracks

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2013 Radio Show Focuses on Sales, Programming with Dedicated Training Tracks

Jun 13, 2013 11:34 AM

Washington, DC, and New York - Jun 13, 2013 - The National Association of Broadcasters and Radio Advertising Bureau will offer two new conference tracks, the Programming Masters Series and Sales Consultants' Corner, both on Friday, Sept. 20 at the 2013 Radio Show in Orlando.

The power tracks, which will run concurrently on Friday morning, are designed to provide radio programming and sales professionals a comprehensive training opportunity in a consolidated format. Attendees will learn strategies and best practices that can be immediately employed to increase station revenue and enhance programming content.

The fast-paced Programming Masters Series will address how today's multi-platform media environment impacts Radio programmers as they juggle the demands of programming multiple stations and cultivating talent. Sessions include: "The Art of Story Telling;" "The Next Gen Programmer," featuring tips from college radio on how mainstream radio can connect with diverse audiences; and "What's Working at Work," featuring unique research on media consumption. Panelists include Evan Harrison, executive vice president, Content and Entertainment, Univision Radio; Laurie Cantillo, program director, WTOP; Buzz Knight, vice president, Program Development, Greater Media; and Steve Reynolds, The Reynolds Group.

During the four-hour Sales Consultants' Corner, Radio's top sales trainers and consultants will discuss effective strategies for training salespeople, prospecting new leads and growing revenue. Sessions include "The Seven Steps for Selling Success," "Getting the Appointment" and "Addressing Objections and Closing." Additionally, the RAB will provide resources and tools stations can use to support the sales process. Panelists include Paul Weyland, president, Paul Weyland Communication Strategies; Marijane Milton, international director of revenue innovation and training, MultiBrand Media International; Michael Guld, president, The Guld Resource Group and author of "The Million Dollar Media Rep;" and Susan Novicki, president, Morrison and Abraham.

The 2013 Radio Show will be held Sept. 18-20 in Orlando.

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