2013 Radio Show to Feature Super Session on Radio and the Connected Car
Jul 9, 2013 4:23 PM
Washington/New York - Jul 9, 2013 - Organizers of the Radio Show, jointly produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will present a Super Session entitled "Radio and the Connected Car." The session will take place on Thursday, Sept. 19, at 9:15 a.m. at the Radio Show in Orlando.
Leading strategists, analysts and researchers will discuss developments in the connected car, what consumers want and where the technology is headed. This session will reveal data from surveys, focus groups and consumer clinics along with sneak peeks at what car makers and their suppliers have in store for the dashboard of the future. Participants will offer specific recommendations on what radio can do now to maintain its prominence in the automobile for years to come.
The Super Session will feature research and insight from experts in both connected car technology and the radio industry, including presentations by Roger C. Lanctot, associate director, Global Automotive Practice at Strategy Analytics; and Fred Jacobs, president of Jacobs Media. Bill Rose, senior vice president, Marketing at Arbitron, will provide introductory remarks.
Roger Lanctot's expertise includes defining future trends in automotive safety, powertrain and infotainment systems. He has 25 years experience as an analyst, journalist and consultant. At Strategy Analytics, he specializes in tracking, analyzing and forecasting in-car infotainment systems and in-vehicle connectivity.
Fred Jacobs is a top radio consultant specializing in helping radio stations maximize their audience by optimizing marketing, branding and content across all platforms including on-air, social media and mobile. Jacobs' company, Jacobs Media, is a leading mobile application developer through its jacAPPS division, which has created more than 800 apps. Earlier this year, jacAPPS was selected by The Ford Motor Company as House Developer to help developers configure their apps to adapt to vehicles equipped with the SYNC AppLink system.
Bill Rose heads U.S. marketing efforts for Arbitron, a leading media and marketing research firm serving broadcast and online radio, broadcast and cable television, advertisers and advertising agencies. Rose leads marketing related to Portable People Meter (PPM) electronic and diary-based audience measurement services. "Radio and the Connected Car" is under-written by and developed in coordination with Arbitron.
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