2016 NAB Show to Premiere Digital Futures Exchange

New conference will showcase broadcast trends and best practices
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WASHINGTON�Attendees will be given the chance to check out a new conference at the 2016 NAB Show, as the National Association of Broadcasters has announced the launch the Digital Futures Exchange. Put on by the NAB�s Pilot program, formerly NAB Labs, DXF will look to showcase emerging trends and best practices of digital content strategies for broadcasters.

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The NAB says the conference will feature interactive discussions on trends and strategies for incorporating digital as part of a station�s business plan. It will also include presentations by analysts from organizations like Pew Research Center, BIA/Kelsey and the Local Media Association. Attendees will also have the opportunity to examine digital strategies for content and marketing; share digital media spending management examples; exchange ideas for driving digital revenues in local markets; and discussion on the state of the news media, including millennials� news habits.

The Digital Futures Exchange conference will take place on April 17 in Las Vegas. To see the full schedule, click here.


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