50th General Assembly of Asia-Pacific Broadcasting Union Opens in Hanoi

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50th General Assembly of Asia-Pacific Broadcasting Union Opens in Hanoi

Oct 29, 2013 10:49 AM, By Doug Irwin, CPBE DRB

Hanoi - Oct 28, 2013 - The 50th General Assembly of the Asia-Pacific Broadcasting Union has opened in Hanoi, with the Prime Minister of Vietnam congratulating the Union on what he said were its "momentous achievements." Nguyen Tan Dung told more than 650 delegates and guests assembled at the Melia Hotel Conference Centre that the ABU had evolved over half a century to become a top-notch professional association. He went on to speak of the "irreversible" growth of digital media, which the Vietnamese government was committed to developing "in technology, professionalism in program production, diversity in programs and services, and deeper regional and international integration and cooperation."

Also welcoming delegates to the two-day General Assembly was Tran Binh Minh, president of host broadcaster Vietnam Television. He spoke of the importance of "Serving Our Audience in the Digital Era" as the conference theme.

"Audiences are becoming increasingly savvy in their use of media and technology," he said. "The proliferation of platforms allows people to choose the content they want and when, where and how to view or listen to that content."

The DRM Consortium was present and actively made the case for DRM in some of the committee sessions preceding the full assembly meeting.

The updated xHE-AAC codec adopted by DRM was introduced to the participants in the well- attended technical committee session. The benefits of DRM featured in sessions of the radio and program committees.

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