55 Percent of New Cars Sold in UK Have DAB Radio as Standard Equipment
May 28, 2014 10:31 AM, By Doug Irwin, CPBE DRB AMD
London - May 27, 2014 - Digital Radio UK announced that 55 percent of new cars sold in the UK come with digital radio as standard equipment, as of April 2014. According to CAP/SMMT, this is up from 37.2 percent in April 2013 and up from just 3.6 percent four years ago (April 2010).
According to The Society of Motor Manufacturers and Traders, in March 2014 there were 464,824 new car registrations, a rise of 17.7 percent, highest in a decade. Record new car sales and the move to digital radios meant that in 2014 (to date) more than 440,000 vehicles have been sold with digital radio as standard - an increase of 62 percent over last year.
The new April car data shows that leading vehicle manufacturers like Vauxhall and Mercedes have made significant increases to 60 percent of their range with digital radio as standard, while the German brands BMW (100 percent), VW (89 percent) and Audi (88 percent) have almost 100 percent across the range. Market leader Ford now sells 77 percent of new models with digital radio as standard equipment.
Most car dealers and leading car radio retailers such as Halfords can convert existing cars to digital radio.
According to Rajar Q1 2014 data, 21.4 percent of all radio listening takes place in car. With many of this summer''s sporting and music events on digital stations including BBC Radio 5 live sports extra, BBC Radio 6 Music, Absolute Radio, talkSPORT and Capital, drivers don''t need to miss a thing.
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