AdLarge, Abacast Partner on Targeted Radio Ad Sales Agreement

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AdLarge, Abacast Partner on Targeted Radio Ad Sales Agreement

Mar 22, 2011 3:14 PM

New York, NY, Camas, WA - Mar 22, 2011 - AdLarge Media and Abacast have reached a representation agreement for AdLarge to integrate Abacast's proprietary audio ad insertion technology for live streaming into its mix of advertising products and delivery platforms for Abacast's roster of clients.

The agreement provides AdLarge with the opportunity to deliver audio pre-roll and in-stream advertising with companion banners. With third-party ad tags on the companion banners, AdLarge will sell iradio and digital advertising. Inventory can be targeted by day, daypart, terrestrial geographic market, and music genre. In addition to the desktop streaming segment, AdLarge will sell streaming inventory into Abacast's fast-growing mobile app Network.

Abacast's platform provides live and on-demand streaming, ad insertion, analytics and media players to radio station streams as well as pure-play webcasters. The Abacast Ad Insertion System (AIS) automatically replaces terrestrial audio ads with online ads and provides campaign management capabilities for multiple online revenue sources. Abacast AIS also provides advertisers with real-time, industry standard audience measurement analytics.

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