AdLarge Media Partners with Commotion
Jul 21, 2014 10:39 PM
New York, New York � AdLarge Media has announced an exclusive national advertising sales representation agreement with its newest partner, Commotion.
Commotion is a web and mobile communication portal that builds a social media community around the radio station and visually matches what is being heard on-air. The Commotion platform encourages real-time conversations not only between hosts and listeners but also among listeners, and is driven by both the over-the-air and streamed signals.
�The seamless experience of Commotion''s real-time social media interaction deepens listener engagement,� noted Frank DeSantis, Vice President, Business Development, AdLarge. �By being platform agnostic in their perception of radio, Commotion has helped more than 200 stations extend their brand to real-time engagement in a meaningful way for listeners and advertisers.�
�We chose AdLarge as our national advertising partner because of their successful track record in representing the value of radio''s engaged community to clients,� stated Richard Rene, Vice President, Global Business Development, Commotion. �They have a well-deserved reputation for creating customized packages across platforms that also was a good fit for us.�
�The ability to change the experience within the station''s mobile app as quickly as the station changes what is happening on-air is critical to a successful mobile experience,� explained Ryan Burgoyne, Chief Executive Officer, Commotion. �We call this �Moving at the Speed of Radio,'' since listeners can now visually experience whatever they are hearing on the radio as it happens.�