Aha Radio Platform Awarded New Business with Premium Automakers
Dec 15, 2011 10:02 AM, By Doug Irwin, CPBE DRB
Palo Alto, CA - Dec 13, 2011 - Harman's Aha business unit has won new business with five premium car manufacturers to implement consumer services by way of its cloud-based platform, bringing Internet content into vehicles.
According to market research company JD Powers & Associates, new car sales should reach 17.2 million in the USA and Canada in 2013, and Aha's five new partners should account for approximately 22 per cent of that new car market. The initial Aha implementations will roll out in 2012, with additional vehicles added in future years. The Aha platform is being integrated with systems manufactured by Harman as well as multiple other hardware manufacturers. The first OEM partnerships will be announced during the Consumer Electronics Show, to be held in Las Vegas on Jan. 9, 2012.
Aha will (according to Harman) make Web content as easy to access as AM and FM channels. Owners of Aha-ready vehicles will have access to Web-based content including music services, Internet radio, podcasts, live news, audio books, personalized traffic reports, Facebook and Twitter feeds, location-based services and more, through their factory-installed in-car infotainment systems.
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