Ando Media, Spacial Audio Merge
Aug 11, 2009 10:20 AM
Boston - Aug 11, 2009 - Spacial Audio and Ando Media have merged. Ando Media currently works with more than 6,500 affiliates to provide audience measurement and ad-replacement services. Spacial Audio provides automation, ad-insertion and other digital services to webcasters.
"This merger brings together the strength of Ando's more terrestrial customer base with Spacial's large Internet-only base," said Bob Maccini, Ando CEO.
Both brands will continue to operate independently while the companies are deeply engaged in strategic planning to consolidate and optimize resources and offerings in a merged entity.
The agreement doubles Ando's measurement base....
The Ando Demographic Lab is a tool for advertisers to more accurately engage online radio customers....