Apple Unveils iTunes Radio

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Apple Unveils iTunes Radio

Jun 11, 2013 5:09 PM, By Doug Irwin, CPBE DRB

San Francisco - Jun 10, 2013 - Apple unveiled announced iTunes Radio, a free Internet radio service featuring more than 200 stations, in addition to stations curated by Apple and genre-focused stations that are personalized for the user. iTunes Radio will also be home to special events including live streams direct from the iTunes Festival in London and other iTunes Sessions.

iTunes Radio is ad-supported and free. iTunes Match users get iTunes Radio ad-free, so instead of hearing the ads on iTunes Radio, iTunes Match makes listening completely ad-free. Match costs $24.99 per year.

Apple is entering a crowded field, but its opportunity is vast, according to Paul Sloan of CNET. Pandora, which rules Internet radio with about 70 million active listeners, is only available in the United States, Australia and New Zealand. Apple, by contrast, seeks quickly to roll out the service in up to a dozen places, according to sources, including the U.K, France, Germany, Australia, and Japan.

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