Arbitron Adds Chief Research Officer
Oct 21, 2010 3:57 PM
Columbia, MD - Oct 20, 2010 - Gregg Lindner will join Arbitron in the newly established position of chief research officer and executive vice president, service innovation. Lindner will be responsible for Arbitron's research quality and methods, product development as well as policies and standards for the Portable People Meter, diary, and cross-platform services, and leadership for the company's Media Rating Council (MRC) accreditation initiatives. Lindner will also serve as an Arbitron representative on the Scarborough partners committee.
Lindner joins Arbitron from Scarborough Research where he was executive vice president. Prior to that, he headed the research and operations team responsible for quality assurance of all Scarborough data, creating and adapting research methodologies, custom research projects and overall management of Scarborough's product line. He joined Scarborough Research 1993.
Prior to joining Scarborough in the mid-1990's, he was at Simmons Market Research (now a division of Experian), and was at Arbitron from 1981 to 1992.
William J. McKenna will be responsible for identifying, evaluating and executing new business opportunities with a focus on new customers and market segments for the Arbitron Portable People Meter technology....
Ben Sweeney has worked for Hosa since 2007....