Arbitron Appoints Two New Executives
Mar 31, 2009 2:35 PM
Columbia, MD - Mar 30, 2009 - Arbitron has appointed two new executive vice presidents. Alton L. Adams is appointed to the newly created position of executive vice president, chief marketing officer, and Dr. Robert F. Henrick is appointed to the newly created position of executive vice president, customer solutions. Both report to Michael Skarzynski, president and chief executive officer.
"These two seasoned executives bring new and needed skill sets to an already talented company. Alton and Bob will lead the teams at Arbitron that are enhancing current services for our core radio customers, identifying the best growth opportunities and moving the Company into new markets, both in the United States as well as in international markets," said Michael Skarzynski, President and Chief Executive Officer.
In his new role, Alton Adams is responsible for developing new solutions that use the Arbitron Portable People Meter platform to integrate measures of multiple media including radio, cinema, out-of-home and the three-screen markets of television, wireless, and Internet. Adams is also responsible for Arbitron's marketing, communications and brand. He will direct the company's marketing efforts.
Prior to joining Arbitron, Adams was a managing partner at Accenture. As a senior partner in the CRM practice, he specialized in helping companies use data, analytics and technology to more effectively acquire and retain customers.
In his new role, Dr. Robert Henrick is responsible for Arbitron's survey research methods and product management, as well as for enhancements of the company's existing services for the radio industry and for the delivery of new Arbitron services being developed for domestic and global markets.
Most recently, Henrick served as a program manager in the Johns Hopkins Applied Physics Laboratory, working on communications and system technology solutions for national security. He holds 12 patents for media and telecommunications services.
Both will work at Arbitron's headquarters in Columbia, MD.
While there is variation in metrics and milestones based on particulars of the local market environments, all of Arbitron PPM customers are in the process of receiving enhancements to the PPM methodology in four key areas: Cell-phone-only sampling, address-based sampling, in-tab compliance rates and response metrics (Sample Performance Indicator or SPI)....
The company creates new executive VP positions....