Arbitron Creates Cross-Platform Media Measurement Group
Oct 1, 2009 9:22 AM
Columbia, MD - Sep 30, 2009 - Arbitron has formed a cross-platform media measurement group and the complementary expansion of its executive management team. This group brings together product development, sales and product management to push its Portable People Meter (PPM) technology beyond its traditional radio business.
Pierre Bouvard has been charged with driving Arbitron's cross-platform strategy as executive vice president, cross-platform services. Arbitron plans to capture an integrated view of the modern consumer media experience -- bridging the measurement gap among television, radio, Internet, mobile and placed-based media. Bouvard's team will develop the cross-platform media measurement strategy, define key offerings and take them to the marketplace.
Carol Hanley has been promoted to senior vice president and chief sales officer. As a member of the executive team, Hanley will focus on sales of Arbitron services to radio, agency and advertiser customers.
Arbitron released the study results at the 2009 NAB Radio Show....
The effort is designed to reflect the advertising value of the unique relationship listeners have with their stations....