Australia Radio Diversifies Digital Radio Promotion for Christmas

Publish date:

Australia Radio Diversifies Digital Radio Promotion for Christmas

Dec 6, 2011 9:15 AM, By Doug Irwin, CPBE DRB

Sydney - Dec 5, 2011 - Radio in Australia is diversifying its marketing campaign for digital radio this Christmas with the addition of outdoor, print and roaming brand ambassadors, to its traditional radio ads and online banners. Building on the Father's Day campaign that saw nearly 100,000 digital radios sold in one quarter, the AU$3 million, multi-platform advertising campaign began Dec. 5, 2011, with a series of four new radio ads, scheduled across 42 commercial stations in the five state metropolitan markets of Sydney, Melbourne, Brisbane, Perth and Adelaide. The ads are written by radio specialist agency Eardrum.

Although launched in a post-global-financial crisis environment and promoted during a depressed Australian retail market, awareness, sales and listeners of digital radio continue to grow.

Australia's Hino to Offer DAB+ as Standard Feature

All Hino 300, 500, and 700 series trucks manufactured from September 2011 onwards will feature the new Australian-designed, multimedia unit that includes DAB+ as factory fitted standard equipment....

DAB+ Gains Ground Across Australia

DAB listening is more than double Internet listening down under....