Australian DAB+ Stations Participate in Nationwide Christmas Promotion - Radio Magazine

Australian DAB+ Stations Participate in Nationwide Christmas Promotion

Author:
Publish date:
Social count:
0

Australian DAB+ Stations Participate in Nationwide Christmas Promotion

Dec 12, 2012 3:10 PM, By Doug Irwin, CPBE DRB

Sydney - Dec 10, 2012 - 42 Commercial radio stations, encompassing Sydney, Melbourne, Brisbane, Adelaide and Perth, are participating in a buy-one-get-one-free-style Christmas promotion, the goal of which is to sell even more DAB radio receivers.

More than 1 million (1,002,966 to be exact) digital radios have been sold in Australia since the technology launched in 2009, and the plan is for the 2012 Christmas campaign to build on the highly successful Father's Day 2012 campaign that saw 94,655 digital radios sold in 3Q2012.

To complement the new ad campaign, banner ads will appear in trade media and across all 42 commercial station websites.

Sansui to Offer Component DAB/DAB+/FM Tuner

The DR-201V is a full-size audio component that receives DAB, DAB+ and FM signals and has ten memory presets....

"American Idol" to be Inducted into NAB Broadcasting Hall of Fame

The show will be honored at the 2013 NAB Show Television Luncheon, April 8 in Las Vegas....

Related