BBC DAB Expansion Continues in Wales; Yorkshire

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BBC DAB Expansion Continues in Wales; Yorkshire

Dec 18, 2014 9:48 AM, Doug Irwin, CPBE AMD DRB

LONDON�Two DAB mux transmitters have been switched on in northwest Wales, providing another 100,000 people access to digital radio stations. Coverage of the BBC''s UK-national DAB service in Wales is currently 85.8%, reports the dailypost.com.

According to a516digital.com, more stations are due to be added in the middle of 2015, when changes to the DAB service in Yorkshire are scheduled. Additional transmitters, at Acklam Wold, Bilsdale and Harrogate Hildebrand and late addition Oliver's Mount will provide coverage to 700,000 listeners in and around Harrogate, Malton, Ripon, Scarborough, Thirsk and York with three local stations: BBC Radio York plus DAB versions of commercial stations Minster and Stray: More Minster and Stray FM (Stray Extra).

Muxco, the holder of the license for the new local DAB multiplex has also stated that it may add additional transmitters during the license term to enhance and increase coverage across North Yorkshire.

National BBC DAB coverage has been increased to 95% of the population and the Government, BBC and commercial radio have agreed on plans to build a further 200 local DAB transmitters to extend local DAB coverage 97% of the population. This will make DAB available to an additional eight million listeners across the UK and add over 6,700 km of roads into coverage.

2014 has also seen local DAB services launch in Derbyshire and Somerset. In 2015, local DAB for Lincolnshire is expected to launch, with further coverage boosts planned for various existing local DAB multiplexes across the UK.

The new transmitters are being turned-on in the run up to Christmas when 40% of radios are sold, and right before a new digital radio marketing campaign featuring presenter and tech guru Suzi Perry is started. The ads say digital radios are available from �30.

A cumulative total of over 20 million digital radio sets have been sold to date in the UK and 58% of new cars now come outfitted with digital radio as standard equipment.

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