BBC's Tim Davie: Listeners Should Not Be Forced to Switch to Digital - Radio Magazine

BBC's Tim Davie: Listeners Should Not Be Forced to Switch to Digital

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BBC's Tim Davie: Listeners Should Not Be Forced to Switch to Digital

Jul 13, 2012 5:47 PM, By Doug Irwin, CPBE DRB

London - Jul 13, 2012 - According to Emma Barnett, writing in the July 13, 2012, Telegraph, quotes Davie, the BBC director of audio and music, as saying, "I do support - and I know this isn't everyone's view - pressure now to say that if we are selling consumers new radios they should have both digital and FM receivers in them. My view is that's the right thing to do. We should be selling radios with DAB and FM so they are future proof."

Further, Davie said "If there is a clear chance of digital switchover in the future... then it makes sense for people buying new radios to create sets that contain FM but also benefit from DAB. I don't think switchover is about forcing people to do what they do not want to do. It has to be earned... However, the case for digital switchover has become clearer over the last year."

The UK government has said a decision about the switching over to DAB can't come until at least 50 percent of radio listening there is to digital sources. Currently that level of listenership is at 29.2 percent - up 11 percent year over year.

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