BE Acquires LocalMedia Assets
Oct 10, 2011 6:45 PM
Quincy, IL - Oct 10, 2011 - Broadcast Electronics (BE) has acquired the assets of LocalMedia, an application development company specializing in social media and audience interactivity tools for radio broadcasters. BE acquired all licensing, development and support assets for LocalMedia interactive products. Since April, 2011, these products have been marketed by BE under a partnership arrangement and offered under the brand names of CrowdControl, DJ Wall and SMS Campaign Manager. The products are used to assist the station in engaging and capturing listeners through interactive, real-time song voting, social media networking via Facebook, Twitter, Google+ and text-based mobile marketing. The interactive studio products include custom branded, station-specific apps for iPhone, iPad, Android and other mobile platforms.
BE will utilize its existing sales, marketing, product development, customer service and management staff to support the new company, BE Digital Media Solutions. Joining the newly created company from LocalMedia are Anthony Webb, the new entity's VP engineering; David Hoff, VP user experience; and Ryan Burgoyne, business development manager.
Broadcast Electronics will contribute its existing suite of interactive and Internet products including iTunes tagging, SoniXtream, the Artist Experience, and other innovative solutions still in development.
Mobile marketing tool...
Interactive social message tool...