Best Buy Adds Digital Radio Line
Apr 23, 2007 4:16 PM
Minneapolis, Orlando, FL, and Columbia, MD - Apr 23, 2007 - Best Buy, the HD Digital Radio Alliance and Ibiquity Digital have partnered to ensure that HD Radio receivers will be stocked at 832 Best Buy stores nationally. Best Buy is the first national retailer to make HD Radio technology available to customers throughout its national chain.
Best Buy will also initiate a consumer education effort that includes advertising in its weekly newspaper inserts and a comprehensive in-store, point-of-sale program featuring branding and product displays. In addition, interactive HD Radio listening stations will enable customers to experience the technology.
The alliance will supplement the effort with radio spots as part of its on-air promotional campaign.