BIA Kelsey Report: 2009 Top Revenue Radio Owners
May 11, 2010 9:27 AM
Chantilly, VA - May 10, 2010 - BIA Kelsey has released radio owner revenue statistics for several years, and Radio magazine has reported these statistics as well. The report lists the top 15 overall revenue radio owners and includes information about the number of stations the group owns and the number of markets the group serves with those stations.
The BIA Kelsey ranking is based on overall revenue alone. While this statistic is interesting, it's automatically skewed because the number 1 station (Clear Channel) owns nearly 20 times more stations than the number 15 ranked company (Beasley). Radio magazine has taken this data one step further and derived an owner revenue average based on the number of stations owned. We believe this statistic reveals more about the owners than the raw revenue number. In general it can be assumed that a higher average revenue per station means a higher average advertising rate.
The report findings were noted on the BIA Kelsey blog. From that post, BIA Kelsey notes that the top 15 companies for 2009 are the same as 2008, but there are some small differences in overall ranks. BIA calls Clear Channel, CBS Radio, Citadel, Cumulus and Entercom the perennials because they consistently make the cut.
While Clear Channel has an obvious lead in number of stations at 847, BIA says the average number of stations owned by these major groups is around 96. BIA says that groups in the 40-230 range of stations seem to have reached a valuable level of efficiency to help them maintain effective control, while also being cost effective in purchasing equipment, testing things in the market, and being nimble enough to make change.
In addition to the 2009 data, Radio magazine has pulled the rankings from several past surveys for comparison.
Rank by RevenueOwner2009 Revenue (x $1,000)Number of StationsNumber of MarketsAverage Station Revenue (x $1,000)Average Market Revenue (x $1,000)Rank by Avg. Station Revenue 1Clear Channel2,358,7508471532,78515,41710 2CBS Radio1,270,150130299,77043,7981 3Citadel Broadcasting/ABC595,390229572,60010,44511 4Cumulus Broadcasting/Cumulus Media Partners412,775340681,2146,07014 5Entercom384,550112243,43316,0239 6Cox Radio362,45085194,26419,0768 7Univision324,92570204,64216,2466 8Radio One226,20052164,35014,1387 9Bonneville International216,1252897,71924,0143 10Emmis Communications182,7752377,94726,1112 11Salem Communications165,10095351,7384,71713 12Greater Media152,4752376,62921,7825 13Spanish Broadcasting System134,2502066,71322,3754 14Saga Communications107,87591141,1857,70515 15Beasley Broadcast Group92,65043112,1558,42312
OwnerRank by Average Station Revenue20092005200420032001 Beasley Broadcast Group12--1615 Bonneville International35-63 CBS Radio13212 Citadel Broadcasting/ABC111ABC 3/ Citadel 9ABC 9/ Citadel 18ABC 7/ Citadel 21 Clear Channel10-81516 Cox Radio8104710 Cumulus Broadcasting/Cumulus Media Partners148102524 Emmis Communications22121 Entercom9-71313 Greater Media54-34 Radio One7-51112 Saga Communications15--2219 Salem Communications13--1920 Spanish Broadcasting System46-89 Univision6-612Hispanic 11
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