Bonneville International Adds Marketron SMS Service

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Bonneville International Adds Marketron SMS Service

Jan 27, 2015 1:43 PM

HAILEY, IDAHO � Salt Lake City-based Bonneville International has contracted with Marketron as a mobile client to utilize its SMS solution.

Bonneville International owns and operates radio stations in Los Angeles, Seattle, Salt Lake City and Phoenix, and has been using Marketron Revenue Solutions for more than a decade.

In addition to the existing use of Marketron''s traditional radio traffic system offerings at all of their stations, Bonneville International will supplement their capabilities with Marketron''s SMS service as a tool with which to further engage their audiences.

Marketron provides a platform allowing clients the opportunity to participate in trending marketing tactics such as contesting, chat, loyalty communities, and location-based advertising.

�The platform''s flexibility and ease-of-use allows our brands and personalities to engage in real time with our audiences and it gives our advertisers a powerful and measurable response channel,� said Tim Swift, director of business systems, analytics and revenue services at Bonneville International.