BTC Expands Number of Broadcasters, Markets Covered
Dec 3, 2013 11:20 AM
Indianapolis - Dec 2, 2013 - Additional broadcasters and markets have joined the effort to distribute local traffic and other map-related data via FM and HD Radio with the Broadcaster Traffic Consortium (BTC).
"Watching the BTC data broadcast network grow has been truly astounding," said Paul Brenner, president of the BTC and CTO of Emmis Communications. "Broadcasters large and small are contributing to the most successful industry consortium in history. This shows that FM and HD Radio can win lucrative telematics business normally won by satellite or mobile broadband when we perform uniformly. I want to thank all of the broadcasters who contribute to this industry effort."
New broadcasters to join the effort are Univision, the University of Michigan Radio (NPR-affiliate) and KCBX (NPR-affiliate) in San Luis Obispo, California. New markets in which the BTC will now operate are: Ann Arbor and Flint, MI; Trenton and Morristown, NJ; Manchester, NH; San Luis Obispo, Santa Barbara, Temecula and Monterey/Salinas/Santa Cruz, CA; and Gainesville-Ocala, FL. Of the ten new markets, nine are unique to BTC; that is, all but one are markets where BTC has no current competition.
BTC now exceeds 100 markets of coverage in the United States, and counts 23 broadcasters as members, including CBS Radio, Entercom, Cumulus, Radio One, Greater Media, NPR, Emmis, Cox and Hubbard.
The BTC is a nationwide broadcasting network that distributes location based data including: local traffic, weather, and fuel prices via radio technology to navigation devices and automobile in-dash systems. The BTC works in partnership with Here, a Nokia business. Here is a global provider of digital maps and traffic.
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