ARLINGTON, Va.�The�Consumer Electronics Association�has been formally renamed the Consumer Technology Association.
President/CEO Gary Shapiro, writing in the trade group�s�i3 house organ, acknowledged that the 15-year-old name had outlived its usefulness.
�One common concern is that the name Consumer Electronics Association�no longer fits,� he noted. �The word �electronics� is limiting and does not�capture all the innovation swirling around wireless, the Internet, automobiles,�health and the new economy. The word �technology� better defines what we�have become and who we represent.�
Along with the new name comes a new Web address:�CTA.tech.
Unchanged however, is the name of the industry trade show CES, which is no longer exclusively equated with consumer electronics and retains global brand equity, Shapiro said.