Charlie Worsham Partners with iBiquity to Promote HD Radio
Sep 7, 2011 10:48 AM, By Doug Irwin, CPBE DRB
Columbia, MD - Aug 25, 2011 - HD Radio creator iBiquity Digital has signed a promotional partnership with country artist Charlie Worsham. The promotional partnership will take place at the Nashville, Dallas, Denver, Tulsa, Kansas City, Salt Lake City, Little Rock and New Orleans tour stops of the Taylor Swift Speak Now Tour during September and October. The intent is to engage HD Radio stations in creative promotional opportunities.
Participating stations will receive the exclusive opportunity for their listeners to "Chill with Charlie" during Swift's performance. In addition to on-air, the program will also include social media interaction, creative promotional videos and more.
iBiquity CEO Robert Struble said, "Local broadcast radio is the leading source for music discovery. HD Radio broadcasts, whether the main HD1 or the HD2/HD3 channels, are perfect for new artists like Charlie."
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