Charlie Worsham Partners with iBiquity to Promote HD Radio

Author:
Publish date:

Charlie Worsham Partners with iBiquity to Promote HD Radio

Sep 7, 2011 10:48 AM, By Doug Irwin, CPBE DRB

Columbia, MD - Aug 25, 2011 - HD Radio creator iBiquity Digital has signed a promotional partnership with country artist Charlie Worsham. The promotional partnership will take place at the Nashville, Dallas, Denver, Tulsa, Kansas City, Salt Lake City, Little Rock and New Orleans tour stops of the Taylor Swift Speak Now Tour during September and October. The intent is to engage HD Radio stations in creative promotional opportunities.

Participating stations will receive the exclusive opportunity for their listeners to "Chill with Charlie" during Swift's performance. In addition to on-air, the program will also include social media interaction, creative promotional videos and more.

iBiquity CEO Robert Struble said, "Local broadcast radio is the leading source for music discovery. HD Radio broadcasts, whether the main HD1 or the HD2/HD3 channels, are perfect for new artists like Charlie."

Echo Nest to Provide Music Intelligence for Clear Channel iHeartRadio

The Echo Nest platform maintains more than 5 billion data points on more than 30 million songs....

Fraunhofer Intros MultimediaPlayer for DRM, DAB

The software enables device manufacturers of PC-based receiver systems and smartphones to play back digital radio programs, and to integrate them with the variety of data services offered by digital radio....

Related