Clear Channel Launches Cell Phone Interactive Application
May 21, 2007 10:10 AM
San Antonio - May 21, 2007 - Clear Channel Radio has begun the national roll-out of customized mobile phone applications to extend its local station brands. The effort begins in New York City for stations WHTZ-FM Z100, WAXQ-FM Q104.3, WKTU-FM 103.5, WWPR-FM Power 105.1 and WLTW-FM 106.7. Clear Channel expects to launch similar programs on as many as 100 more of its radio stations by the end of 2008, beginning with stations in Salt Lake City and St. Louis in the next 60 days.
With the application, users will be able to send text messages into the studio, participate in contests, receive alerts before songs play, make requests and dedications, and view the last 10 songs played. The feature is available on most cellular phones via carriers that offer SMS text features. Phones with WAP capability can access an enhanced user interface.
Listeners send the message "join" to a station's short code to subscribe to the service.