Clear Channel Media and Entertainment Launches iHeartRadio Hispanic Network
May 9, 2014 10:31 AM
New York and Mexico City -� May 8, 2014 �- Clear Channel Media and Entertainment (CCM+E) announced the launch of the iHeartRadio Hispanic Network. Serving Hispanics across the United States, the network will include a unique collection of assets providing advertising partners large-scale reach to nearly 90 percent of the U.S. Spanish and English-speaking Hispanic population.
Grupo Radio Centro (GRC) will serve as the foundation partner of the network, providing live broadcasts from some of Mexico's top-rated radio stations. The agreement will provide exclusive digital distribution for all GRC stations, including regional Mexican station KXOS in Los Angeles and the most-listened-to Spanish language program in America, "El Show Del Mandril," for which the two companies recently inked a U.S. national sales and distribution deal via Clear Channel's syndication company Premiere Networks. In addition, GRC's parent company Grupo Radio Mexico (GRM), which owns and operates 51 radio stations across multiple formats in 13 Mexican markets �including the leading station cluster in Monterrey and Guadalajara � will also be available on iHeartRadio wherever it is offered, including the web, mobile, gaming, home entertainment and automotive.
In addition, beginning later this year, iHeartRadio will become the exclusive digital ad sales provider for these market-leading Mexican stations. In an industry first, Clear Channel will replace all local Mexican station ads with consumer-targeted U.S. ads. This also marks the first time iHeartRadio will provide U.S. listeners with radio broadcasts from leading stations throughout the Mexico Republic.
Premiere Networks will provide domestic distribution and ad sales for "El Show Del Mandril."...