Clear Channel Turns to Thumbplay for Mobile Website Content
Mar 24, 2008 3:33 PM
New York - Mar 24, 2008 - Thumbplay has signed a deal with Clear Channel Radio to deliver customized mobile content stores across more than 650 Clear Channel station websites. Thumbplay's content is contextually featured in areas including the Just Played box and Top 20 On Demand lists on all participating stations' home pages. In addition, links to the mobile content store are found in the Last 10 Played playlist on each site.
The partnership allows station listeners to purchase songs as ringtones. As part of the integration, each radio station site will host a customized store featuring format-appropriate mobile content. Thumbplay also developed a customizable widget allowing DJs at each station to choose their favorite ringtones and update those selections themselves online.