Clip Interactive Reports Revenue, MAUs, Engagement Increases
Oct 16, 2014 10:00 AM
BOULDER, CO. �Clip Interactive says their station partners have reached more than $2 million in revenue, and the company also reports an increase in monthly active users and engagement.
Within the first three months of launch, partners are reporting six figure increases in revenue coinciding with the addition of Clip Interactive''s technology. About two-thirds of this revenue for station partners to date is new and incremental; according to Clip Interactive, this indicates that non-radio advertisers will shift their dollars to broadcast when offered a digital marketing service tied to performance data.
�Our main focus is to provide a rich and compelling listener experience on broadcast and stream,� said Bill Freund, chief revenue officer at Clip Interactive. �Engaged radio users translates to consumer action on interactive mobile ads tied to the broadcast, and that''s what is bringing new advertisers and premium pricing to spot radio.�
Radio apps powered with Clip Interactive technology are seeing high engagement rates. All time average engagement rates with Clip Interactive technology produce the following results:� Mobile ads tied to the broadcast: 24 percent� Mobile Songs/Music content tied to the broadcast: 21 percent� Mobile radio promotions tied to the broadcast: 33 percent
Clip Interactive''s radio partners have seen an increase in mobile app downloads and MAUs. According to the company, these partners report that they more than double their mobile user base in the first year.
The company also reports that stations that embed their apps with Clip Interactive technology are seeing their year-over-year monthly streaming app sessions, total listening hours and unique visits grow more than 200 percent.
This technology works on all mobile Android and iOS devices and with any mobile carrier. It also enables users to interact with radio regardless of listening method �broadcast, streaming or via the FM chip.