Commercial Radio Australia: DAB+ Uptake Exceeds Expectations
Apr 3, 2012 3:50 PM, By Doug Irwin, CPBE DRB
Sydney - Apr 2, 2012 - Official data on digital radio released by Commercial Radio Australia (CRA) in its Digital Radio Industry Report 2012 shows the technology is tracking ahead of forecast in the five state metropolitan capitals of Sydney, Melbourne, Brisbane, Perth and Adelaide. The uptake of and time spent listening (TSL) to digital radio has increased according to the report. Major findings of the report, including information from Neilsen, GfK Marketscope and PWC:
? 1.2 million people or 9.4 percent of radio listeners, listen to radio on a DAB+ digital radio each week. This is an increase of nearly 400,000 people in the same period in 2011.
? Time spent listening to radio via a DAB+ digital radio platform is 12hrs 20mins each week - an increase of almost 8 hours since digital radio listening was first surveyed in 2009.
? Household penetration of DAB+ is at the level of nearly one in ten Australian households after two and a half years. This rate is only exceeded by the rate of adoption of pay TV.
? Digital radio household penetration is forecast to reach 16 percent by December 2013 and 18 percent by June 2014 - ahead of the original forecast.
Additionally, CRA reports that close to 800,000 digital radios have been sold. The CRA report reveals that over the Christmas 2011 and New Year 2012 period, digital radio sales recorded the highest jump to date, with a total of 180,546 devices sold between October 2011 and January 2012.
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