Cumulus, Hubbard and Cobalt Join Broadcaster Traffic Consortium

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Cumulus, Hubbard and Cobalt Join Broadcaster Traffic Consortium

Jun 25, 2008 10:10 AM

Indianapolis - Jun 25, 2008 - The Broadcaster Traffic Consortium (BTC), a nationwide coalition of radio companies formed to distribute data via HD Radio technology, announced that three additional radio companies will contribute spectrum to the venture: Cumulus Media, Hubbard Broadcasting and Cobalt Operating.

The Broadcaster Traffic Consortium is building a nationwide network to distribute traffic data via radio. The BTC is working with Navteq to use HD Radio to broadcast real-time Navteq Traffic and other location-based information to portable navigation devices and automobile in-dash systems.

The board of the BTC also announced that Paul Brenner has been named president of the organization. Brenner previously held the title of administrative agent for the consortium. He remains VP of integrated technologies for Emmis Communications.

The founding members of the BTC are Beasley Broadcast Group; Bonneville International, Cox Radio, Emmis Communications, Entercom Communications, Greater Media, NPR and Radio One. The BTC's purpose is to further accelerate consumer HD Radio receiver penetration and create new revenue.