Cumulus Media Signs on to PPM
Oct 26, 2007 3:14 PM
New York - Oct 24, 2007 - Cumulus Media has signed a multi-year agreement for the Aribitron Portable People Meter ratings services for 33 stations in eight markets. The markets covered by the agreement are Atlanta, Cincinnati, Dallas-Fort Worth, Houston-Galveston, Indianapolis, Kansas City, Nashville and San Francisco. The agreement provides that Cumulus will subscribe to the PPM ratings as and when the service is introduced in each market.