DAB+ Gains Ground Across Australia

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DAB+ Gains Ground Across Australia

Nov 15, 2011 9:36 AM, By Doug Irwin, CPBE DRB

Sydney - Nov 14, 2011 - Official Nielsen radio survey results for metropolitan Survey 7 2011 show that the number of people listening to digital radio in Australia is moving rapidly towards the 1 million mark with 940,000 people listening to digital radio each week. 7.6 percent of listening to radio is now via a DAB+ digital radio device in the five state metropolitan Australian capitals with time spent listening (TSL) to radio via a DAB+ digital radio device also continuing to grow at nearly 12 hours per week (11 hours 56 minutes). TSL to digital radios has once again outstripped TSL to radio via the Internet, which is at 5 hours and 56 minutes.

Sales of digital radios recorded their biggest quarterly jump since Christmas 2010. Official data relating to digital radio in Australia was released by Commercial Radio Australia (CRA), showing close to 100,000 DAB+ digital radios were sold in Q3 2011 alone, according to the GfK Marketscope report, bringing the total number of DAB+ digital radios sold since August 2009 to 603,932.

These figures also highlight the fact that nearly 500,000 additional digital radios have been sold since July 2010 at which point sales of digital radios were at 150,000.

Commercial Radio Australia chief executive officer, Joan Warner said, "These are great sales figures and show that radio's call to action to our listeners to try and buy digital radios continues to work, even in a tough retail environment."

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