DAB+ Radios Selling Well in Australia
Aug 13, 2012 9:31 AM, By Doug Irwin, CPBE DRB
Sydney - Aug 10, 2012 - Australian digital radio sales continue to climb, recording sales of nearly 75,000 in the second quarter of 2012, bringing the total number of digital radios sold since the 2009 launch to 908,311 according to information from the 2Q2012, GfK Marketscope report released by Commercial Radio Australia (CRA).
The 2Q2012 figure, which includes the months of April, May and June, featured the industry's Mother's Day promotion with retailers Dick Smith and Myer. A total of 74,991 digital radios were sold in 2Q2012, up from 2Q2011 at 71,223. The largest number of digital radios sold in one quarter was recorded in 4Q2011 with 141,384 radios sold.
Official Nielsen radio survey results for metropolitan Survey 5 2012 show that nearly 1.3 million people are listening to digital radio each week in the five state capitals. Time Spent Listening (TSL) to radio via a DAB+ digital radio device is more than 12 hours; double that of TSL to radio via the Internet.
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