Digital Radio Continues Gaining Popularity in UK
Aug 1, 2013 11:48 AM, By Doug Irwin, CPBE DRB
London - Aug 1, 2013 - Digital radio listening in the UK now accounts for 36.8 percent of radio listening hours, up 16 percent year over year (source: RAJAR 2Q2013) 28 million people now listen to radio via digital platforms each week, up from 24 million in Q2 2012. 52.5 percent of UK adults, or 57.8 percent of radio listeners, listen on a digital platform every week.
The share of analog listening in the UK is now at its lowest ever, at 58.6 percent of listening hours, including in-car listening. At home, listening to analog is now under 50 percent of all listening for the first time, at 48.4 percent. For the first time among 15-24s, total analog listening is now below 50 percent, at 48.7 percent of listening hours, while digital listening stands at 47.9 percent.
DAB provides 24 percent of all radio listening hours, reaching 18.4 million UK adults each week, up from 15 million in Q2 2012. DAB listening hours have reached a record 246 million, up 18 percent year on year, representing two thirds of all digital listening hours. 45.7 percent of the population now has a DAB digital radio set, up from 41.7 percent in Q2 2012, which equates to 24 million adults with a DAB digital radio.
Radio listening share via online/apps has now overtaken DTV for the first time. Share of radio listening online and via apps on mobile devices grew by 31 percent year over year to a record 6 percent of total listening hours. The share of DTV listening now stands at 5.3 percent, up 13 percent year over year.
10.8 percent of listening in-car is now digital, compared with 8.8 percent a year ago. This coincides with new June 2013 CAP/SMMT data, which shows that 39.4 percent of new cars now have DAB radio as standard equipment.
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