Digital Radio Listening in Norway Could Hit 50% in 2014
Jan 12, 2014 8:33 PM, By Doug Irwin, CPBE DRB
Oslo - Jan 10, 2014 - 40 percent of all radio listening in Norway is now to digital sources, according to Mari Hagerup of Digital Radio Norway. This represents an increase of four percentage points from the previous quarter.
The largest growth percentage occurred in the northern part of the country, where digital radio listening increased to 42 percent from 27 percent in one quarter. At the current rate of growth in digital listening throughout Norway it is feasible that the 50 percent goal will be achieved this year in 2014. The 50 percent goal is one of the prerequisites for the proposed sunsetting of FM in Norway in 2017.
The digital radio survey is conducted continuously by TNS Gallup on behalf of the Digital radio Norway. DAB+ is used by 23 percent of the daily radio listeners, Internet by 13 percent and 10 percent use digital television. Some respondents report that they listen to multiple platforms; the elimination of those redundancies gives an accumulated digital listening share of 40 percent.
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