Digital Radio Passes 40 Percent Share in London
Aug 7, 2012 11:48 AM, By Doug Irwin, CPBE DRB
London - Aug 7, 2012 - As we reported last week (link below), RAJAR has published data indicating that digital radio sources now account for a 31.5 percent share of all radio listening across the U.K. However, as reported in MediaWeek, the figures for digital radio are actually quite higher in London proper. The recent addition of more DAB transmitters at the BT tower is being credited with the surge of DAB use there - from 37.5 percent in the first quarter, to 40.8 percent in the second quarter.
Across the U.K., AM and FM remain the dominant way the nation consumes radio, but their share is down to 61.1 percent from 65.2 percent in the same quarter last year. In London the figure this quarter was 51.4 percent.
The U.K. government has stipulated it will not implement the digital radio switchover until 50 percent of all listening is on a digital platform and DAB coverage reaches 90 percent of the population, including all major roads.
The sum total of listening attributed to strictly digital sources has increased from 26.9 percent to 31.5 percent over the past year....