Digital Radio Proves Very Popular in London

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Digital Radio Proves Very Popular in London

Nov 11, 2014 9:14 AM, Doug Irwin, CPBE AMD DRB

London �London leads the world in digital radio with more than 60 digital radio stations, the most of any major city in the world, it was announced today by the Mayor of London, Boris Johnson. The Mayor joined forces with Ed Vaizey, the U.K. Minister for Culture and the Digital Economy, at the Global studios in London''s Leicester Square, to celebrate the diversity of London digital stations and to announce the launch of 3 new London stations and a new national station.

Digital radio is very popular in London with over 63% of radio listeners listening on a digital platform each week, and fewer than 30% of Londoners now listening to only analog radio (FM/AM). In London homes, the share of digital listening now exceeds the share of analog listening. 54% of Londoners now have a DAB digital radio (source: Rajar Q3 2014). After a boost to the London digital radio signals at the time of the 2012 Olympics and Paralympics, DAB coverage reaches almost 100% of the population and all roads. Additionally, there is now 4G coverage across the whole of Greater London, and 150 London Underground tube stations have Wifi, which means that commuters can also listen to radio on smartphones whilst on the move.

A few other London Digital Radio Facts (source: RAJAR Q3 2014):� In London 63% of radio listeners listen to a digital platform (digital reach), vs the UK average of 57%.� In London, in home there is a greater share of listening to digital (47%) than listening to analog (43%).� 54% of Londoners have a DAB radio at home vs UK average of 48.7%.