Digital Radio Sources Continue to Gather Strength in the UK
Feb 5, 2015 3:19 PM, Doug Irwin, CPBE AMD DRB
LONDON�The shift in radio listening towards digital continued in Q4 2014, according to RAJAR. Digital listening grew 6% year over year to 37.9% of all listening with strong performance from the DAB platform, which now accounts for over a quarter (25.2%) of all radio listening for the first time.
Analog radio listening is at its lowest ever level, 56.2%, and in two major regions, London and the North West, analog listening is below 50% for the first time. In-home digital listening has overtaken analog listening for the first time: digital listening in home is 46.2% and analog listening in home is 45.6%.
DAB now represents over 30% of listening hours in home. Ownership of DAB digital radios continues to grow with 48.9% of the population, or 26 million adults now having access to a DAB digital radio, up 7% year over year. DAB listening in car is growing and in-car DAB hours are up an impressive 29%. Total digital reach in car is now 7.6 million people per week.