Digital Radios Selling Well in Australia
Mar 26, 2013 11:55 AM, By Doug Irwin, CPBE DRB
Sydney - Mar 25, 2013 - Official data relating to DAB+ digital radio in Australia was released by Commercial Radio Australia (CRA) in the 2013 Digital Radio Industry Report. Digital radio sales figures have totaled 192,974 in a four-month period. Listening continues to grow with almost 1.5 million people tuning in each week. Time spent listening (TSL) to radio via DAB+ digital radio is double that of time spent listening to radio via the Internet, and household penetration of DAB+ is tracking ahead of forecast at 15.2 percent (end of Jan 2013).
The highest ever sales figures of DAB+ devices were recorded over the 2012/2013 Christmas and New Year period bringing the total number of digital radios sold since launch to nearly 1.2 million (1,195,940). This represents an increase of 13.57 percent year on year for digital radio sales, defying a decline in retail sales over the same period.
The industry report includes, for the first time, the number of vehicles sold in Australia with DAB+ as standard, or taken up as an option, by car buyers. Early figures indicate that nearly 14,000 new vehicles have been sold with DAB+. Last year the radio industry made significant inroads with vehicle manufacturers and eight major manufacturers now include DAB+ as either standard or an option for the Australian market.
The 2013 Digital Radio Industry Report is the fourth report compiled by CRA and includes data from the official radio industry audience measurement survey provider, Nielsen; consumer electronics market research company GfK; market research organization the Hoop Group; and updated tracking of the household penetration forecast from PwC.
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