Dutch Broadcasters Promote Digital Radio

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Dutch Broadcasters Promote Digital Radio

Oct 14, 2014 10:24 AM, Doug Irwin, CPBE AMD DRB

AMSTERDAM�This week is �The week of Digital Radio� in the Netherlands. Commercial and Public Broadcasters are devoting time and attention to the promotion of their stations that are accessible via DAB+ radio there.

Some of the stations only available via DAB+ are NPO stations 3FM Alternative, Radio 5, Radio 6 Soul & Jazz, and Top 2000. Commercial stations include Classic FM, Efteling Radio, Arrow extra stations Classic Rock and Radio 10, Gold 60s & 70s hits. More regionally available options will be on-air by September of 2015.

According to Radio.nl, here are some of the ways that the stations are promoting their digital offerings:� On Radio 10, each voter for Top 4000 gets a DAB+ radio� On Q-Music, every listener heard on the station gets a DAB+ radio� On Sky Radio, listeners can win a DAB+ radio by knowing the code word and texting the station� Classic FM is giving away a DAB+ radio via their website� NPO Radio 6 Soul & Jazz is giving away DAB+ radios via the internet and their App