Edison Research: Teens Listen to Pure-Play Streams More Than AM/FM
Feb 2, 2015 11:21 AM, Doug Irwin, CPBE AMD DRB
SOMERVILLE, N.J.�Edison Research is reporting that American teens now spend more time with streaming audio services (such as Pandora and Spotify) than they do with AM/FM radio (including both over-the-air and the online streams of AM/FM stations).
�While AM/FM Radio listening leads by a significant margin among all other age groups, much of teens'' listening time has shifted to pure-play Internet audio services like Pandora and Spotify and others,� said Larry Rosin, President of Edison Research. �This could be a lens into the future of audio usage.�
Edison Research conducted a nationally representative study of 2,021 Americans ages 13 and older to measure their time spent listening to audio sources. Respondents completed a 24-hour diary of their audio listening on an assigned day. Diaries were completed both online and by-mail using a paper diary. Online diaries were completed November 4-15, 2014 and diaries by-mail were completed October 14-20, 2014. Diaries were completed in both English and Spanish.