Emmis Interactive Adds New Radio Partners
Nov 11, 2008 8:25 AM
Chicago - Nov 10, 2008 - Emmis Interactive has partnered with several radio stations to provide its interactive platform and sales consulting services. The stations are KPRS-FM (Kansas City, Carter Broadcasting), WLOQ-FM (Orlando, FL, Gross Communications), WABB-FM (Mobile, AL, Dittman Group) and WRAL-FM (Raleigh, NC, Capitol Broadcasting). All have signed for the Emmis Interactive custom Base Station platform and sales consulting services.
The Base Station content management system provides media management, interactive community tools and user-generated content tools to stations, and provides detailed reports that measure audience behavior and advertiser return on investment.
Since announcing in April 2008 that it would market its services to other local media companies, Emmis Interactive has signed on more than 100 non-Emmis stations to its platform.