Emmis, Worldband Media Launch Asian Radio Network
Sep 9, 2008 1:33 PM
Indianapolis - Sep 9, 2008 - Emmis Communications and Worldband Media have partnered deliver programming targeted to the South Asian communities in New York, Los Angeles and Chicago. Through the partnership, Worldband Media's South Asian programming will be broadcast on the HD3 multicast channel of Emmis' stations in New York (WQHT 97.1-3), Los Angeles (KPWR 105.9-3) and Chicago (WLUP 97.9-3).
According to the U.S. Census and Statistics Canada, North America has 3.8 million reported South Asians, which include those of Indian, Pakistani, Bangladeshi and Sri Lankan descent. Worldband Media programming using Emmis' HD Radio bandwidth should be available in New York, Los Angeles and Chicago by the middle of October.