Entercom Launches New Corporate Sustainability Initiative
Apr 28, 2009 9:17 AM
Bala Cynwyd, PA - Apr 20, 2009 - Entercom Communications has launched the One Thing Green Pledges program, a corporate sustainability initiative designed to reduce the company's environmental impact and further its commitment to good corporate citizenship. The program builds on the foundation of Entercom's existing One Thing platform, an environmental awareness campaign that provides employees, listeners and business partners with actionable ways to start living greener lives.
The One Thing Green Pledges program incorporates the roll-out of various green practices at all Entercom facilities. These practices include the implementation of energy-efficient lighting systems; the exclusive use of 100 percent post-consumer waste-recycled paper (PCW); paper-saving systems to reduce overall paper consumption; and recommended energy-efficient practices for electronic office equipment. In addition, company radio stations will produce and air locally-focused Green Tip spots, voiced by station personalities who are sustainability stewards in their own communities.
As part of its corporate sustainability initiative, Entercom is pledging a $1 million advertising grant to three leading environmental organizations. Additionally, each of Entercom's 23 markets will designate its own local environmental partner, which will also receive a grant of advertising time.
WGBH's new Brighton complex is officially green, with LEED certification granted by the U.S. Green Building Council's Leadership in Energy and Environmental Design program. The green designation features construction from recycled steel, motion-sensitive office lighting, UV-filtering glass and motorized sunshades, water-conserving features, solar panels generating 100kW of power and a "green roof."...
The booklet was mailed to NAB member stations and is available online....