Focusrite Audio Engineering Forms U.S. Subsidiary

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Focusrite Audio Engineering Forms U.S. Subsidiary

Mar 15, 2010 1:37 PM

Wycombe, England - Mar 15, 2010 - Focusrite Audio Engineering, the UK manufacturer of Focusrite and Novation brands, has formed Focusrite Novation, which establishes a dedicated American presence for the company. Phil Wagner, who held a similar position as president of Solid State Logic, will head the new company.

Phil Dudderidge, Focusrite managing director states, "We want to increase the recognition of and support for the Focusrite and Novation brands in the U.S. Creating Focusrite Novation enables us to enhance our presence with increased levels of dealer support and various forthcoming marketing initiatives."

Focusrite Novation will concentrate on growing Focusrite and Novation's expanding product slate with the addition of sales management, marketing and field training staff. The new U.S. operation will be located in Los Angeles.

Wagner and Dudderidge previously worked together when Dudderidge owned Soundcraft and the two started Soundcraft NY in the 1980s.

Focusrite Novation will continue to work in partnership with its U.S. distributor, American Music and Sound, specifically its newly established Music Creation Division.

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