Foneshow Adds Geo-Targeting
Nov 19, 2008 9:01 AM
Portland, ME - Nov 18, 2008 - Foneshow has added a geo targeting tool that enables radio station affiliates and advertisers to target local markets. Foneshow geo-targeting allows for affiliates and advertisers to target and customize pre and post-roll content by a variety of geographic data including area code, Zip code, range or fractional Zip code.
Erik Schwartz, founder and CEO of Foneshow, explains, "Geo-targeting allows an individual in Los Angeles who subscribes to a certain show to hear a pre and post-roll sweeper that applies to his local affiliate, and a subscriber in Seattle will hear the sweeper for his corresponding affiliate."