ATHENS, Ga,� The second annual Georgia Association of Broadcasters Radio Talent Institute has begun at the University of Georgia�s Grady College of Journalism and Mass Communication. It is this summer�s opening institute from the National Radio Talent System.
This year, 25 applicants were accepted, the maximum number allowed, and they come from UGA, Georgia Tech, Ft. Valley State University, Georgia Southern, Piedmont College and Georgia College and State University.
The institute says that 65-70 percent of the students completing an Institute begin their career in radio or a related field and have gone to work for media organizations including CBS, iHeartMedia, Alpha Media, Beasley Media Group, Entercom, Commonwealth Communications, Greater Media, Curtis Media, Forever Communications and CNN.
�I knew we needed it, but even then didn�t realize how special it is until going through the experience in our inaugural Institute last summer,� President of GAB Bob Houghton. �Broadcasters from all over the state come and give their time and expertise. These students will be the leaders in our business 10, 20, 30 years from now; we have a great deal of pride in what we are accomplishing.�
The Georgia Association of Broadcasters and Cox Media Group sponsor the institute.
The opening session is led by Lew Dickey, chairman and CEO of Cumulus Media, followed by Scott Smith, vice president and director of Radio Broadcast Technology for Cox Media.
All sessions over the ten days of the GAB Radio Talent Institute are taught by broadcasters from their specific area of expertise, including Kim Guthrie, executive VP of Radio for Cox Media. Other speakers from Cox Media include Donna Hall, VP/market manager; Scott Slade from Atlanta�s Morning News/WSB; Chris Eagan, PD of B98.5; and Heather Taylor, Digital content editor in Athens.
Speakers were also pulled from Cumulus and iHeartMedia, as well as Sales courses are led by Dennis Jones of Bootstrap Broadcasting and Sanders Hickey of Golden Isles Broadcasting, both based in Atlanta, as well as Mark Haddon, VP/market manager of Beasley Media Group, Augusta.
Each student who participates in the RAB sales program receives his or her Radio Marketing Professional certification.
Sports broadcasting sessions are led by Steve Koonin, CEO, Atlanta Hawks; Steve Holman, Voice of the Hawks and Jim Pfeifer, VP of Revenue Integration & Broadcast Services, as the Hawks host the students at Philips Arena, along with Wes Durham, Voice of the Atlanta Falcons, leading a session on sports play-by-play, then it�s off to Turner Field and Gus Eurton of the Atlanta Braves.
Voiceover talent Kelley Buttrick teaches, �Basics of Great Voice Work;� Norm Schrutt, of Schrutt and Katz, leads the �Student to Superstar� session; Dr. Dale Van Cantfort of Piedmont College moderates the �Adjusting from College to the Pros� session, and Don Anthony returns to do the �How to Get a Good Job� session.
The National Radio Talent System is a system of Radio Talent Institutes on college campuses across the country Its mission is to create a talent incubator for individual regions and campuses, building on existing education. The Kellar Radio Talent Institute at Appalachian State University in Boone, N.C., will host the next institute. Also on this summer�s docket is the Confer Radio Talent Institute at Bloomsburg University of Pennsylvania, followed by the KBA WKU Radio Talent Institute at Western Kentucky University.