GM of Canada Puts DAB On The Road
Oct 29, 2001 12:00 PM
Ottawa, Ontario - Oct 29, 2001 - General Motors of Canada Limited (GMCL) announced that GM will become the first automaker to deliver factory installed DAB (Digital Audio Broadcasting) technology to the automobile marketplace. This development is the culmination of a strategic alliance formed between GM of Canada and Digital Radio Roll-Out Inc. (DRRI). The two have been working together since 1998 to develop a made-in-Canada digital radio solution. The Oshawa-built Chevrolet Impala and Monte Carlo will be among the first models available with DAB.
Currently, more than 55 DAB stations have made service available to 10 million people in Vancouver, Toronto, Windsor, and Montreal. Ottawa is next in line to be added to the market list, with preparation underway for an airdate of early 2002. Planned expansion into all major corridors will add a series of markets including Hamilton, Kitchener, London, Guelph, Cornwall, Calgary, Red Deer, Edmonton, Quebec City, Trois Rivieres and Chilliwack.
Digital Radio Roll-Out is a non-profit joint initiative of major private broadcasters (Astral Media, CHUM, Corus Entertainment, Rogers Media, Standard Radio, Telemedia Radio), a number of smaller private broadcasters, and public broadcasters (CBC, Radio Canada) with the support of the Canadian government. DRRI's mandate is the introduction of digital audio broadcasting services across Canada. DAB is the replacement technology for current AM and FM analog transmission.