HD Radio Alliance Launches 2Q2010 HD Radio Campaign
Mar 24, 2010 12:36 PM
San Antonio, TX - Mar 24, 2010 - The HD Radio Alliance and its member radio companies are promoting the second quarter 2010 HD Radio ad campaign with a focus on HD Radio consumer benefits: More stations and no monthly fees. The commercials spotlight the local content on HD2, HD3 and HD4 stations available to listeners in their home markets. The goal of the commercials is to make the consumer proposition easy to understand and easy to take action on.
Jacobs Media worked with Kevyn Howard of the Alliance production team to guide the creative and production process for the Alliance commercials. The commercials are available on the HD Radio Alliance website.
The campaign will begin on March 29, 2010, and run through June 27, 2010.
As it has done with multicast channels elsewhere, CBS has WJFK relying on out-of-market company signals to populate all of its HD channels....
With nearly 2,000 HD Radio broadcast services now operating in the United States, we're certainly approaching a critical mass on the delivery side of digital radio....